What Dogecore is doing great
Dogecore made the most of its existing popularity on social media. They used platforms like Instagram and Facebook to start selling t-shirts online. Also, they engaged with users, replying to comments and building relationships through their online activity. Thanks to their popular online presence, selling t-shirts online allowed them to offer and sell products in a space where they already had fans.
Dogecore also used print-on-demand (POD) to strategically reduce inventory risks, sidestep upfront costs, and cater to their global (online) audience. POD works well for their business because trending memes come and go at the speed of light, and using POD allowed Dogecore to experiment with t-shirt designs quickly. They can release new products within hours and be the first to offer trending memes as buyable merch.
Last but not least, Dogecore’s marketing strategy has consistently included humor since their founding. They’ve built a successful brand that focuses on their community and following by consistently delighting fans through humor.
What you can learn from Dogecore
There’s a ton to take away from Dogecore’s story. So far, you’ve heard about their focus on customer needs, reliance on POD, and their consistent inclusion of humor. Well, there’s more!
Stay original and actively communicate—Dogecore’s success stems from being themselves, staying true to fans, responding on social media, and offering products fans want to wear. For aspiring entrepreneurs, strive to create a unique brand voice and discover what resonates with your target audience.
Leverage existing popularity—if you have a following on social media, take advantage of the opportunity to sell to customers already familiar with you or your brand.
Dogecore’s success stems from its dedication to authenticity, niche online humor, and the use of platforms already trusted by fans. As a result, they have their own website and a successful clothing brand with a solid reputation.