ND Renegade is all about celebrating neurodivergent individuals. Sally wants her brand to spotlight neurodiversity, offering fashionable clothing that not only raises awareness but also reveals an aspect of the wearer’s identity that’s not readily visible.
It’s not just a business for Sally, it’s personal. She’s the proud mother of two neurodivergent children, known affectionately as Boo and Bear to followers. They’ve been part of the business, learning hands-on skills and coming up with their own t-shirt designs.
What ND Renegade is doing great
ND Renegade has mastered the art of authentic storytelling thanks to Sally’s hands-on approach and Instagram strategy. Initially, Sally posted product photos on Instagram but realized her page seemed off.
Sally reached out to an Instagram marketing agency, and their advice to make content more personal was a game-changer. By sharing the family’s journey, Sally humanized her brand, and her daughter Boo became an Instagram star, sharing her experiences as an autistic child with ADHD.
Their popular designs, like the “Woke up autistic again” t-shirt or the “Lining Up Cars” t-shirt inspired by autistic children’s habits, have struck a chord with customers who appreciate the brand’s sensitive and authentic approach.
What you can learn from ND Renegade
Aspiring entrepreneurs can get valuable insights from Sally’s journey. She values starting small and taking one step at a time: get a name, create a logo, and choose an ecommerce platform.
Sally’s story reinforces the importance of authenticity in business. She succeeded by turning her personal experiences into a business that resonates with her audience. Sally’s dedication to the cause, her adaptability in the face of challenges, and her focus on staying true to her mission have paved the way for ND Renegade’s success.
Sally’s advice to other business owners speaks volumes about her approach: “If you have an idea that you can’t let go of—you just have to give it a shot!” With passion and resilience, ND Renegade has transformed into a successful online store with a profound impact—a lesson for all aspiring entrepreneurs.